Sasi

I work at the intersection of SEO, performance marketing, and AI automation leading 40+ projects and 15+ clients while keeping ROI at the center. Outside of work, I’m a book lover, Potterhead, and someone who can’t resist writing reviews, whether it’s on Goodreads, IMDB, or even Google Maps. For me, marketing is about creativity, curiosity, and turning ideas into real growth stories.

Project dashboard showing tasks marked as outside original scope – highlighting scope creep

Scope Creep: The Silent Project Killer (And a Lesson I Learned the Hard Way)

Have you ever taken on a project that seemed perfect at first but slowly turned into chaos? That happened to me recently. And it was all because of something I had never even heard of back then: Scope Creep. What is Scope Creep? Scope creep happens when the scope of a project slowly expands beyond […]

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repurposing blog content for social media

How to Repurpose Blog Content for Social Media

89% of marketers said social media was the most popular content distribution channel for repurposing your blog content. (B2B Content Marketing, 2021) And still, most of the people on social media are struggling with low content ideas. Many people asked me and other social media managers about how we manage to get more content consistently

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Writing with conversational style

Write Like You Speak – Conversational Writing Techniques

Are you struggling with low engagement on your content across digital media? Don’t worry there is a solution. Did you ever heard this sentence “write like you speak” or “write like you talk”? Yes? Did you ever wonder what that was? This style of ‘writing like you speak’ is called the Conversational Writing Style. What

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