Sasi Ram Kanna

An Engineer Turned Digital Marketer
Dubai, UAE

Project dashboard showing tasks marked as outside original scope – highlighting scope creep

Scope Creep: The Silent Project Killer (And a Lesson I Learned the Hard Way)

Have you ever taken on a project that seemed perfect at first but slowly turned into chaos? That happened to me recently. And it was all because of something I had never even heard of back then: Scope Creep. What is Scope Creep? Scope creep happens when the scope of a project slowly expands beyond […]

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Writing with conversational style

Write Like You Speak – Conversational Writing Techniques

Are you struggling with low engagement on your content across digital media? Don’t worry there is a solution. Did you ever heard this sentence “write like you speak” or “write like you talk”? Yes? Did you ever wonder what that was? This style of ‘writing like you speak’ is called the Conversational Writing Style. What

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